Imagine a utopia where the sick and suffering don’t need to look for options to afford medical bills. Ideally, patients should be able to receive the medical treatment they need, no ceiling, covered by the community or state. Unfortunately, medical expenses soar every passing day; insurance and loan blankets are lifted by finance companies and are not lowered comfortingly again. But all is not lost. The light at the end of the tunnel is crowdfunding – a digital, no-outlay option more and more patients all around the world (and in India) are turning to in modern times.
Why Crowdfunding is the Right Option
Crowdfunding helps you appeal to the public and gives you a chance to tell them your story. They can choose to support you by contributing to your cause or spreading the word. This will enable you to find and engage donors and create a growing network of supporters.
Impact Guru works with campaigners who are parents, sisters, brothers, spouses and friends of patients they are crowdfunding for. Though an alien concept for many of them, they picked up the simple process easily and were able to do great with their fundraisers with the constant guidance of the understanding team. In the recent past, some platforms have seen the number of medical fundraisers double on their platform.
Stories of People that Crowdfunded for Medical Causes
Harish R is a small businessman from Hyderabad who suffered kidney failure in 2014. When he thought things couldn’t get worse, his 5-year-old daughter was found to have a rare genetic disorder and was admitted for multiple organ failures. The choice was easy. Harish put his entire life’s savings into her treatment. In 2017, Harish was told by doctors he urgently needed a kidney transplant. He roped in 179 supporters over a span of two months to raise over 8 lakh rupees. Harish found a donor in October and the transplant was done.
Puja B had been dealing with a failing liver for 17 years. When doctors urged a liver transplant in 2017, Anurag, her husband, wrote a compelling fundraiser story on Impact Guru. In less than 40 days, Anurag had successfully brought together almost 400 people to help the campaign raised over 25 lakh rupees. Now Puja is happy and healthy as ever!
How They Did It
When we step back and take a look at what these successful fundraisers have in common, it is the effort to tell their story and the drive to share their stories on social media. The campaigners were bent on acquiring as many donors as they could and leveraged social media to their best advantage. They told their story with shining clarity and assiduously shared it over platforms like Whatsapp and Facebook. The best thing about crowdfunding is that a trusted network can be built easily within and between communities.
A story is what makes you stand out. A document, a name or a few figures won’t move people enough to donate or share your campaign. Donors want to read about you and feel your despair first.
Anurag says that his wife’s condition drove him to give his all into the fundraiser and to promoting her story on Facebook and Whatsapp and it paid off well. Soon after creating a fundraiser, he quickly formed a group of friends and family that would constantly share on social media and contacted Puja’s students from the past, who were all willing to donate.
After creating a fundraiser, Harish posted updates on his journey almost every day. He made sure to keep his supporters followed up on his situation and this helped them create a connect and got them emotionally attached enough not only to donate, but to spread the word. His family and friends around the world helped grow his network of donors.
Here’s a few things to learn from the medical campaigners on Impact Guru:
1. Freely ask your reader to donate. It does not lower your dignity one bit, and you should feel free to show the full extent of your situation. Be clear that you need money, otherwise your reader may ignore or simply share the campaign.
2. Social media is your best friend. We realize there is a lot going on for you at the moment, but remember – every share could mean another donation, and that takes you one step closer to helping your sick loved one.
3. Approach your community of family, friends, colleagues, classmates from the past, and so on. Old acquaintances often tend to respond well in times of need and this could potentially increase your donations by double.
Tips to Help You Get Started
1. After you create a fundraiser, put some work in to write a good story. Include all details. Pictures can work wonders in helping your reader make a connect and documents from the hospitals will prove authenticity.
4. After you create your campaign, you can download the Impact Guru app on your phone to contact us at any time. Don’t have to wait till you get to a PC to keep up with donations by the second and post updates on social media.
5. Ask us how we can help promote your fundraiser. Often, we write media stories and create retargeting ads for our campaigners. Though we cannot guarantee results on this front, it may help give your story the extra push to get those funds pouring in.
Do You Need Help?
If you’re looking to create a medical fundraiser, do not hesitate to get in touch with us. It’s all right if you have never crowdfunded before; we understand, and we’re ready to help.
If you need help, look beyond this article. You can start by reading up on how crowdfunding works. Get in touch with our team today to get your fundraiser going and we will brief you on any queries you may have about promoting your campaign on social media. Start, the time is now.